WCSG:

WCSG 91.3 MHz is a radio station in Grand Rapids, Michigan, the USA that broadcasts a Christian adult contemporary format. The station is a community outreach ministry of Cornerstone University. WCSG claims to be “the most listened-to Christian radio station in West Michigan”, providing contemporary inspirational Christian music and programming to the local market and streaming “live” on the Internet.

About:

WCSG began broadcasting after five years of preparation on June 9, 1973, with an easy listening and fine arts format. In 1981, WCSG’s programming changed to a primarily Christian format and three years later, the station began broadcasting inspirational programming and music twenty-four hours a day, seven days a week, before evolving into its present Christian AC-based format. As WCSG and its affiliates broadcast on frequencies allocated in the United States for non-commercial educational use, WCSG is forbidden from broadcasting traditional, pre-recorded commercials. Instead, WCSG hosts regularly recognize both corporate and individual sponsors, similar to the approach used by other non-commercial and public radio stations. A typical “recognition” involves the host reading a slogan and a brief description of the goods and services offered by a corporate sponsor, or reading a personalized message written by an individual sponsor. The contributions of these sponsors account for 30% – 40% of WCSG’s funding.

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