WHLC:

WHICH FM 104.5 is your station for easy listening favorites located in the beautiful Highlands-Cashiers NC Mountains.

WHICH FM 104.5 is a radio station covering a small area where Georgia and the Carolinas meet. Owned by Charisma Radio Corp. (Wanda and Chuck Cooper[1]) and based in Highlands, North Carolina (also its city of license), its studios are just north of the historic downtown on the Cashiers Road (U.S. 64). The transmitter is nearby and operates at 460 watts of effective radiated power. The station went on the air in mid-1993.

According to FCC maps, WHLC covers the southwestern half of Macon County (including Franklin), the southern half of Jackson County (including Cashiers) to the east, the southwestern corner of Transylvania County (as far as Lake Toxaway) further east, the far northwestern tip of South Carolina (as far south as Walhalla) to the south and southeast, and the eastern half of Rabun County, Georgia (out to Clayton) to the southwest. [1][dead link] According to the station’s own map, coverage goes extremely far to the south and southeast, though this seems highly unlikely under normal circumstances, even given that this area is well out of the obstruction of the mountains. [2][dead link]

WHICH plays easy listening music dating back to the 1950s, including instrumental versions of soft rock tunes, with a target audience of over-35 listeners.[1] It is the only full-service station licensed to Highlands, although the town’s location on a high plateau allows people to receive other stations from Asheville, and as far away as northeastern metro Atlanta. Also licensed to Highlands is W277CU, which retransmits WFQS from Western North Carolina Public Radio in Asheville.