03/03/2016

Beat fm

Beat fm

Beat fm is an international online radio station broadcasting from Ireland, playing a pop, hits, talk for a global audience. Beat fm are an independent station for the online generation, connecting those who already have a strong connection with Waterford, Ireland.

The radio station has studios and offices at Castleforbes House in Dublin 1. The studios at Castleforbes House went live in December 2015. It previously had studios on North Wall Quay in Dublin 1. The station launched in October 2001 from studios in Stillorgan, Co Dublin and was originally identified on-air as ‘Dublin’s Country 106.8FM’ and later (from 2005) as ‘Country Mix 106.8’. The station was completely re-branded as Sunshine 106.8 in October 2010.

The company, is headed up by CEO Sean Ashmore, who has been involved with the company since 2004. Sunshine 106.8 broadcasts 24 hours a day and features an easy listening format. The music output is a broad mix of easy listening music drawn from several genres including soul, country, crossover and Irish music. The station primarily appeals to a 35+ audience (see JNLR data below).

The station has won a number of awards including Bronze & Silver World Medals (2010 & 2011) for station format in the New York Festivals radio programming Awards – the first Irish station to receive an award for format in the awards.

Radio Information:

Location: Dublin, Ireland

Language: English

Genres: Country

Web Site: sunshineradio.ie/relax